About me

Hi, I’m Sonali – the founder of Elvaire Co., a luxury demi-fine jewellery brand built on the belief that elegance is more than an aesthetic—it’s a way of life.

I started Elvaire Co. with a vision to elevate the jewellery industry by blending modern design with timeless refinement. My mission is to create pieces that not only complete a look, but also inspire confidence, creativity, and quiet strength in every woman who wears them.

This space is where I share my journey as a founder, creative, and woman building something beautiful—with intention.

My Brand - Elvaire Co.

Elvaire Co. is more than a jewellery label - it's a movement toward mindful luxury. Every piece we create reflects a story of elegance, craftsmanship, and authenticity.
From Paris to Mumbai, Elvaire Co. is loved by women who choose quality, soul, and beauty in everything they wear.